CA Ajay Kejriwal CEO-Choice Equity Broking Pvt. Ltd Ajay Kejriwal – CA Ajay Kejriwal heads the Broking and Distribution vertical of Choice Group. A fellow member of Institute of Chartered Accountants of India and also holds a degree of DISA Issued by ICAI. With over 20 years of rich experience in Financial Markets, he has played a pivotal role in setting up Choice Group and analyzing Financials of companies as well as fund management. With the business acumen, the Choice Group has setup franchisee business and branch network across India and specially the two technological platforms Choice FinX & Investica. The experience in the Field on IFRS convergence, international tax, investment consultancy and exchange control regulations are an added advantage. He is also a SEBI Registered Investment Advisor.